Public Information Program

The District's Public Information Program focuses on educating the public about the dangers of flash flooding and informing the community about the progress of flood control in Clark County. The program also works to educate the community about storm water quality and how they can help improve the quality of urban runoff that travels into Lake Mead.

Several programs are conducted throughout the year to spread the flash flood safety message to the community. Following is a summary of some of those activities:

• Due to record rainfall amounts in the last year, the District received extensive news coverage. Media reports continually emphasized the importance of not driving through flooded areas and provided updates on construction progress. In total, the District received almost 590 minutes of news coverage which equates to more than $500,000 in media value.
• The Board of Directors designated July as Flash Flood Awareness Month and held a press conference kicking off Flash Flood Season. The event was covered by all major news media and helped increase public awareness of a heightened potential for flash floods during the summer months.
• Emphasis is placed on educating children about the dangers of playing in washes and other flood control facilities. This past year, presentations were made to approximately 7,100 elementary school students in 44 area schools.
• School curriculum materials were provided to teachers and students that include a four-page teacher guide, eight-page student activity book, and flood safety video. More than 9,000 students learned about flood safety through this program.
• The District also conducts a Flood Safety Advertising Campaign that warns motorists about the dangers of flash flooding through advertising on billboards, flood safety messages airing on radio traffic reports, children's television programming, and newspaper and magazine advertisements. A contest was held to allow residents to create their own flood safety slogan. The winning entry, "2DEEP4U," was displayed on a billboard in August and September.
• Anderson Dairy printed and distributed more than 250,000 milk cartons with a flood safety message, at no charge to the District, and a flood safety and informational brochure was mailed to approximately 40,000 realtors, lenders and insurance agents in Clark County.
• The District also continued production of The Flood Channel, an award-winning informational news program airing on two local government access stations, cable channels 2 and 4, and on cable channels in several outlying areas. This program was created to inform the public about what the District does, to heighten public awareness of flash flooding, and to highlight the benefits and progress of flood control in the community.