Public Information Program

The District's Public Information Program focuses on educating the public about the dangers of flash flooding and informing the community about the progress of flood control in Clark County. The program also works to educate the community about storm water quality and how they can help improve the quality of urban runoff that travels into Lake Mead.

Several programs are ongoing to keep information about drainage improvements and flood safety in mind throughout the year. Following is a summary of some of those activities:

• The Board of Directors designates July as “Flash Flood Awareness Month” and holds a news conference kicking off Flash Flood Season. The event is covered by all major news media and helps increase public awareness of a heightened potential for flash floods during the summer months.
• Emphasis is placed on educating children about the dangers of playing in floodwater and drainage facilities. District staff makes classroom presentations at schools speaking to thousands of elementary school students. In addition, the District mails curriculum materials and a school DVD for students at teachers’ requests.
• The District also conducts a Flood Safety Awareness Campaign between June and September when heavy rain and flash flooding are more likely to occur. The campaign uses billboards, radio, television and print media to inform residents about flooding dangers. Creative artwork, featuring personalized license plate messages, grabs motorists’ attention in a lighthearted yet serious way. The District hosts an annual License Plate Billboard Contest to allow Valley residents to create their own flood safety slogan. The District typcially receives over a thousand billboard message entries. Both the winning English and Spanish entry messages are displayed on billboards in August and September.
• The District continues with production of The Flood Channel, a 30-minute informational television program airing on two local government access stations, cable channels 2 and 4, and on cable channels in several outlying areas. Each episode informs the public about construction progress, flood safety and environmental issues.