Public Information Program

The District's Public Information Program focuses on educating the public about the dangers of flash flooding and informing the community about the progress of flood control in Clark County. The program also works to educate the community about storm water quality and how they can help improve the quality of urban runoff that travels into Lake Mead.

Several programs are ongoing to keep information about drainage improvements and flood safety in mind throughout the year. Following is a summary of some of those activities:

• The Board of Directors designated July as “Flash Flood Awareness Month” and held a news conference kicking off Flash Flood Season. The event was covered by all major news media and helped increase public awareness of a heightened potential for flash floods during the summer months. The local news media is very supportive of the District’s efforts to communicate flood safety information and are strong community partners.The Board of Directors designated July as Flash Flood Awareness Month and held a press conference kicking off Flash Flood Season. The event was covered by all major news media and helped increase public awareness of a heightened potential for flash floods during the summer months.
• Emphasis is placed on educating children about the dangers of playing in floodwater and drainage facilities. This past year, the District staff made classroom presentations at 63 schools speaking to approximately 8,902 elementary students. In addition, the District mailed curriculum materials and a school DVD for 430 students at teachers’ request.
• The District also conducts a Flood Safety Awareness Campaign between June and September when heavy rain and flash flooding are more likely to occur. The campaign uses billboards, radio, television and print media to inform residents about flooding dangers. Creative artwork, featuring personalized license plate messages, grabs motorists’ attention in a lighthearted yet serious way. The District hosts an annual License Plate Billboard Contest to allow Valley residents to create their own flood safety slogan. This year the District received almost 1,900 billboard message entries, almost 700 more than last year’s contest. The winning entry in English this year was “NO1WINS.” The winning Spanish entry was “NOBUENO,” translated means “Not Good.” Both messages were displayed on billboards in August and September.
• Anderson Dairy printed and distributed more than 250,000 milk cartons with a flood safety message at no charge to the District. Also, a flood safety and informational brochure was mailed to approximately 30,000 realtors, lenders, insurance agents and new residents in Clark County.
• The District continued with production of The Flood Channel, a 30-minute informational television program airing on two local government access stations, cable channels 2 and 4, and on cable channels in several outlying areas. Each episode informs the public about construction progress, flood safety and environmental issues.